Shiann Bowman · Field Record ← All paths

Lens · Marketing & Content

Marketing & Content

Ran the full content and growth function for a 501(c)(3) — copy, campaigns, community, and paid strategy — after four years freelancing the same for other clients.

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Real fossil skeleton of Parasaurolophus
Dig-site mascotParasaurolophus
Grew a hollow head crest that worked like a built-in trombone, broadcasting calls for miles.
Photo: Zissoudisctrucker, CC BY-SA 4.0 (cropped)

Content and campaigns run by someone who's already grown a real organization from the ground up — not just studied how.

  • Copywriting and brand voice that doesn't read like a template
  • Campaign execution across email, social, and paid — not just one channel
  • Community growth strategy, not a content calendar on autopilot
  • Performance tracking that actually changes what happens next
Vitals

Working stats

Copywriting & Content
78
Campaign Execution
75
Community & Audience Growth
80
Brand Voice Consistency
82
Dig log

Relevant service record

Founder
Avoria — web design & custom apps (hand-coded, pay after approval)
Independent web design studio — 50+ clients, 5.0 average rating, zero refund requests ever. One flat price per project, $0/month hosting, and no invoice until the client approves a working draft. Handle every client intake and quote myself.
Founder
Clean Convictions — house cleaning (Yuma, AZ)
Independent cleaning business — published flat-rate pricing, a 24-hour re-clean guarantee, and service for homes, offices, and move-in/move-out jobs. Handle every client quote, schedule, and on-site clean personally.
Founder & COO
Beauties of the Beasts Animal Rescue, Inc. (501c3)
Own daily operations, staffing, and scheduling for a licensed reptile & exotics rescue. Write grant materials that fund programs, run the org's marketing and fundraising, and built the internal training system volunteers work from.
Marketing Manager
Freelance
Ran email, affiliate, and social campaigns across clients; tracked performance data to inform strategy and built brand awareness from the ground up.
Recovered artifacts

Shipped, not just proposed

Active studio · pay-after-approval
Avoria — Web Design & Custom Apps
My current web design studio. Hand-coded sites and custom apps at one flat price, $0/month hosting — and no invoice exists until the client approves a working draft. 50+ clients, 5.0 rating, zero refunds ever requested.
Case study · live in 6 days
Montijo
Replaced an $1,800 agency quote with a hand-coded flat-fee build, delivered in 6 days from brief to launch.
Case study · 95+ Lighthouse
Brennan's Powerwash
Local Yuma business site with an interactive pricing/estimate tool — 95+ Lighthouse score, generating leads within the first week live.
Client work
Frank & Son Window Tint
Local Yuma business site with a live tint-darkness visualizer tool.
Case study · performance rebuild, Lighthouse 52→97
Beauties of the Beasts
Designed and built the public site for my own 501(c)(3) reptile rescue, then rebuilt it for performance — Lighthouse score 52 to 97, load time 6.2s to 1.4s. Adoption listings, surrender intake, and donation flows.
Active business · flat-rate & guaranteed
Clean Convictions
My current cleaning business site — a live flat-rate estimate engine that computes a real quote from square footage, rooms, frequency, and add-ons, right on the page, plus a 24-hour re-clean guarantee.
Fossil record

Credentials & milestones

BBA
Bachelor of Business Administration
Newbury University
501c3
Founded a 501(c)(3)
Beauties of the Beasts, 2023
Next expedition

Take this further

Open to marketing, content, and communications roles — remote or Yuma, AZ.